Imagine this: You want to launch a new product. You don’t have a clear strategy, but you need to present it. So you take some materials and try to make a PowerPoint presentation.
The presentation turns out to be quite messy. Your team and business investors don’t understand your idea. As a result, the new product launch is not going to happen. Unfortunately, such situations happen sometimes. And even the most bright ideas cannot be implemented without a well-structured plan.
So, is there a way out? Yes, there is! Have you heard of the Lean Canvas Business Model? No? Then read our article.