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Improve Customer Engagement with These 4 Tips

A big red flag for customer churn is the lack of engagement with your company and your products or services. Once your customers stop using your product, answering your calls or renewing their subscription, this is a quick step for them to cut all ties. The key, therefore, is to keep them engaged and happy.

Customer engagement, however, isn’t as easy as it looks. Many businesses have a hard time finding new ways to maintain a lively interaction with customers and provide great support to foster this vital business relationship.

The good news is you can usemany strategies to bump up customer engagement – and they don’t have to be too complicated.

Here are some engagement tactics that will help you build a loyal customer following:

  1. Create a Mobile App for Your Store

Customers who are always on the go usually carry their mobile devices with them. You could engage these customers by developing an iOS app or an android app for your business.

A mobile app provides your business with the opportunity to connect with your customers in real-time. Many restaurants, for instance, encourage you to order food or book a table using a dedicated app instead of communicating over the phone.

When your business has a mobile app, you have access to the profile information of your customers, allowing you to engage with them on a more personal level.

  1. Deliver Personalized Service

Personalization is rapidly becoming a popular engagement strategy. This makes perfect sense, as customers want products and services tailored to them and their needs and wants.

Businesses have various ways to apply the principles of personalized service. This could be as simple as displaying a location-based ad or using their first time in an e-mail. Tailored service could also be much more complex, taking advantage of artificial intelligence (AI) or machine learning to provide hyper-relevant services.

Here’s an example to better illustrate the concept of personalized service: businesses can serve a person who typically purchases ski clothes during wintertime recommendations on ski gear or equipment.

If you’re just starting out, start small. Consider disseminating pre-chat surveys to collect information about your prospective customers. This way, your team will know whom they are talking to. This can provide your business with a starting point of more personable service.

  1. Engage People on Social Media

Social media isn’t just a way to communicate with friends and family. It’s also a tool that businesses can use to engage their customers.

Marketers know that they need to be on social media. The question is: “How can they best engage their customers once they are online?”

Social media platforms, such as Facebook, Twitter and YouTube, are crowded spaces. They’re full of products, services and brands vying for customer attention. Given this reason, you need your customer engagement activities to be highly focused.

Although talking to people on social media may seem like a chore, you need to respond to customer comments – especially the negative ones. Customer complaints, even if they are outright mean or offensive, are opportunities for engagement. As a business owner, you have to take the time to address them properly and carefully. The right response can turn a bad engagement into a good one.

Posting regularly is also important. This does not necessarily mean posting every day. There should, however, be a consistent stream of communication and content that social media users can engage with.

What’s more, start conversations on social media instead of simply talking to customers. When creating your social media marketing and management plan, add the suggestion to deliver interactive content to users, such as quizzes, contests and polls. Make sure to follow up when customers do engage with your brand. This way, they know you’ve been considered and heard.

  1. Use Push Notifications

Effective customer engagement sometimes means reminding customers about what your business has to offer. Push notifications are an excellent way to do this.

These notifications are short messages that “pop up” on a desktop screen or a user’s mobile phone, outside of the web browser. You can use them to notify customers about company updates, events or special offers.

The key to successful push notifications is getting the timing and content just right. The last thing you want to happen is bombarding customers with too many push notifications. Sending too many notifications is a surefire way of getting your customers to unsubscribe or opt-out.

Another thing to remember is segmentation. Not all notifications will be relevant or interesting to customers. Try to segment your recipients into audiences that you can target with the most powerful message for them.

Brands and businesses have so many ways to capture consumer attention and get them on board. If you need help improving customer engagement for your company, keep these four suggestions in mind.

The post Improve Customer Engagement with These 4 Tips first appeared on Promark Business Solutions.



Article Source : promarksolutions.ca/improve...
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