Top 5 Trends in Marketing at the Moment

Marketing is an aspect of your business that must seem to be in constant flux as you strive to keep up with current trends. The business message and product may be the same, but the way you get this across to your ever-changing customers and the general public needs to be current. This article will provide some insights into the current marketing trends that your business should be aware of.

1.   Relationship building

Modern marketing is currently primarily about creating and then building relationships, networks and creating tribes. These relationships should be with customers, clients, potential customers and those who have already purchased a product or service from your business. You should also build internal and external connections with stakeholders and those in your supply chain. It is these relationships that will be able to be developed further to promote and improve the business. Not all of them will be about sales or the bottom line and should instead primarily revolve around brand building and developing trust and pedigree.

2.   Social Media marketing

The use of social media marketing by companies is not a new trend, but it is one that is currently dominating the sector. Social media proliferates the modern world, not only the big players such as Facebook, Twitter, Tik Tok, and Instagram, but also product-specific and niche-specific chat rooms and forums where products and services are reviewed discussed and suggested. Social media has become a social marketplace. Your business will need to make inroads on the appropriate social media channels and platforms, in terms of where your audience socializes to also take advantage of this.

3.   Set up for voice search

Most people now use smart technology to perform their searches and shopping. Google, Alexa, Siri, and more are being asked verbally to find certain information. As such, your business needs to be set up and ready to be found in any way that potential businesses and customers use to find what they need.

4.   Efficiency is key (time is money)

It’s about getting the message across as efficiently as possible. The world is a busier place than ever before with incredible demands on our time. As such, your marketing campaign needs to get the message out as straightforward and as quickly as possible. You also need to be sure as to who you communicate with and why. You may have access to huge amounts of relevant data, but in most cases, unless you use professional data clean up services, the time and effort involved may mean that the data is old by the time it’s ready to use.

5.   Live and Immediate

In an age where customers want feedback and action to be immediate and in real-time, your business must be able to provide such time scales in relation to your marketing communication. Discussing issues and solving any customer challenges in real time is one of the best ways to establish yourself as a serious contender in your sector.

Being able to implement the latest trends is always useful, especially when it comes to marketing. It is, however, essential that these are examined in great detail to establish whether your specific business or sector and associated customers and clients are actually using these platforms and processes, or you may set them up and never use them.

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