Three Ways to Drive Search Traffic to Your Website Using Social Media

Social media integration is a critical strategy in digital marketing. It serves as an extension of your marketing strategy by giving the audience more ways to interact and engage with your brand. You also open more opportunities for them to promote your content, products, and services. One way to do this is to integrate your social media with other components of your marketing campaign.

Search engine optimization or SEO professionals help their clients by using their social media pages to improve the SEO ranking of their websites. They include social links to the website’s footer, remind customers about their client’s social community, and leverage social network campaigns through email blasts, among others. Basically, social media offers a lot of creative ways to increase engagement and brand awareness, but the challenge lies in creating relevant and engaging content.

Another benefit of social media is to drive search traffic to your website. Besides SEO, the right social media tactics can help you convert your website visitors to actual leads. With that in mind, we’ll talk about ways on how to use your social media page to increase the search traffic on your website. Take note of the tips below and watch how social media increase your targeted visitors.

Determine the right channel

Each social network has a definitive set of audiences. This is why it’s crucial to choose the right social network relevant to the nature of your business or content.

If your business focuses on selling consumer products or services, then Facebook and Instagram are good options. If you write about professional or business-oriented topics, LinkedIn is the most suitable platform because of its B2B-oriented audience. Meanwhile, other platforms such as Instagram, TikTok, Youtube, and Pinterest, cater to a more visual audience. They work best for designers, artistic creators, or video game enthusiasts.

Social media can be a proper medium for your search traffic objectives. In this case, you have to leverage your chosen platform according to the goals of your website. You can do this by knowing who your target audience is. For example, if your target customers are Gen Zs, consider running a TikTok campaign to encourage Gen Zs to notice your brand and learn about your business.

Optimize your brand’s social profile

Social network profiles play a critical role in building brand recognition and awareness. In fact,Social networks can drive 31% of referral traffic. So whether you’re on Facebook, Instagram, or Linkedin, your profile should contain all the information people need to know about your business.

The first thing audience sees when they search for your page is your social profile. For this reason, it’s the perfect place to show a glimpse of what your business offers. When including business information on Facebook’s About page, make sure to include relevant keywords. The same goes for other social media channels. More importantly, don’t forget to fill out all the necessary information in the profile details.

Another tip is to include the website link of your business to optimize the website’s SEO. When people are interested in your business or the content you’re discussing, they’re more likely to visit your website to learn more about your brand. A website backlink won’t only increase the click-through rate of your website, but you’re also generating new visitors.

Engage with the audience consistently

What good is your social media if you’re not engaging with your audience? Remember, social media engagement is essential when driving traffic to your website.

The main purpose of social media is to help people connect. As a business owner, you need to use your page to reach out to your target customers. Socialize with your fans, respond to customer feedback, and enhance the customer experience. When people see you on social media more often, this increases your brand’s visibility and their interest in learning more about your business.

But being active on social media isn’t the key to grow your website traffic. The secret lies in uploading content when your target audience is online. There are tools to help you determine which hours your audience is often active. Once you’ve determined the right time, optimize the positing schedule according to their routines. Also, make time to respond to your follower’s messages and comments when they are online.

Indeed, social media platforms offer a great way to drive traffic to your website and drive business growth. The competition is high in the digital world, so it’s important to utilize all the available tools to leverage your digital marketing strategy. In this case, recognizing the role of social media in your web traffic can make a big difference to your online visibility. So, make sure to follow the steps above and witness how high traffic enters your website.

The post Three Ways to Drive Search Traffic to Your Website Using Social Media first appeared on Promark Business Solutions.