Social Media Marketing:
An astute business knows they want to be found everywhere that their potential clients are found. Today that means having a presence on social media. Every business need not be found on every social media outlet, but it is critical to find out where your customers spend time and be certain to be found there. A rough generalization of a few of the most popular social media platforms follows:
Facebook is one of the largest with billions of users. Hundreds of million people sign on to the platform each day. A general age range would be 25-55 years old. Facebook has an incredible data base of their users. A business that wishes to advertise on Facebook has a much better opportunity to narrow in on a very focused audience with Facebook’s user data. However, the advertiser must bear in mind that people do not go to Facebook to shop. They are looking for entertainment and social interaction. Your advertising must fit right in with the flow to be effective. A hard core sales pitch will not be effective.
Twitter has about a 20% market exposure online. Users tend to be younger than Facebook. More in the 18-29 age range. Communication on Twitter is brief and abbreviated. Ad costs run a little high so getting the hang of Twitter as an ad platform takes expertise.
LinkenIn is more effective as a B2B platform, but it is clearly the best option in that category. It is designed for an older more business professional. Having said that, it host about 1-billion users. In the B2B space it is well worth learning how to use effectively.
Pinterest is a very visual platform which has a higher female demographic. If a business has a product or service that lends its self to those factors Pinterest is a viable advertising platform.