When you are writing or paying to have your website pages written ensure that the select best of the keywords and keyword phrases are added in your content. This is how Google and the other online search engines determine what your page is all about and when you ought to appear in a customer search.
You probably have a feel for some of the very best keywords that a potential customer might put into a search query to find your business. Type those into google search engine and scroll to the bottom of the page. Google will give you related search ideas. Record the best of these and include them on your page of content.