Google My Business pages are going to continue to insert themselves into the organic search results pages…
…And for a lot of markets, this affect we be across every search phrase.
I think of the maps listings as the VIP line for those markets.
Furthermore, Google gets more ad revenue this way vs sending a searcher directly to a business's website…
Therefore, ranking well in the maps is far more valuable than ranking below the maps…for the businesses where maps insert themselves in the SERPs.
If this sounds relevant to any of your SEO projects, then I think you will want to checkout my video below.
My latest overview/guide to Maps SEO in 2021 and beyond:
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