Everything You Need to Know About Instagram Takeovers
It’s no secret that Instagram is an absolute must-have tool when it comes to running a business, growing an audience, and becoming a popular influencer. But in order to maximize your Instagram potential, it’s important to ensure you’re optimizing how you use Instagram to do it.
These fun, collaborative efforts are now super popular Instagram marketing strategies that help brands gain visibility. Now, they’re more popular than ever, but somehow, still a tactic that followers love.
Most importantly, Instagram takeovers can be a great way to boost your metrics and meet your goals fast, especially when it comes to increasing your brand awareness, engaging with your community, and promoting yourself.
(P.S. if you want to fast-track this step, we suggest you buy real Instagram followers—LeoBoost can help you out with that!)
But what exactly is a successful Instagram takeover and how can you organize one in a way that optimizes your goals and needs? Keep reading to learn about how to craft a next-level Instagram takeover to boost your marketing and help your account grow!
What is an Instagram Takeover?
First things first, before you can run a successful Instagram takeover, it’s probably important to know what an insta takeover is, right? Right.
An Instagram takeover is the process of one brand or person taking over another brand of person’s Instagram temporarily in order to share content with their audience. For example, if you were running an Instagram takeover with another influencer, you would give them permission to take over your account for a day (or a week, however long you want) in order to collaborate and cross-promote content.
Takeovers are fun, sure, but they also offer value! They’re pretty evenly split when it comes to 50/50 value exchange, so both people or brands involved in the takeover typically find it to mutually, equally beneficial.
The host gets to bring some value to their followers using a guest, and the guest gets to engage with a new audience, too. See? It’s a win-win from a marketing standpoint.
How to Organize a Successful Insta Takeover
Now that you’ve got the whole Insta takeover definition on lock, we’ve taken our assistance a step further and laid out a few important steps to help you create the ultimate insta takeover.
Buy Real Instagram Followers
This might seem like a weird first step for an Instagram takeover, but hear us out. The more real, authentic followers you have, the more likely it is that another brand or person is going to want to participate in a takeover with you. If you’re struggling to organically source authentic followers, we suggest that you buy real Instagram followers from LeoBoost to give your insta account the boost it needs to start attracting those cross-platform, collaborative marketing partners.
Set Clear Goals
Running an Instagram takeover can be super fun but it’s important not to get too swept up and forget all about why you chose to do a takeover in the first place. Did you want to do a takeover to get more followers? Increase your engagement? Promote your brand? Whatever the purpose was, make sure you’re setting clear goals and then monitoring your metrics before, during, and after the takeover to see how effective it was.
Pick the Perfect Guest (Or Be the Perfect Guest)
In order to accomplish those goals, you need the perfect guest (or you need to be the perfect guest on someone else’s takeover). You can work with community members, customers, employees, influencers, colleagues—the list goes on and on. All that matters is that they’re engaging, in-demand, and someone that your followers actually want to follow along with.
Lay Out the Details of the Takeover
All that’s left is to organize the strategy! Will your takeover be exclusively on stories? Will your guest have access to posting? How will you cross-promote? Will your guest go live? Will you go live with them? Plan out all the details in a succinct, easy-to-follow way before the takeover happens so that when it’s time to go live, there’s no confusion.
Promote, Promote, Promote
Now that you’ve done all the work, make sure people know about it! Promote the heck out of your Insta takeover well in advance so that your followers—new and old—will be aware of the takeover. There’s no such thing as overhyping an Insta takeover, so don’t be afraid to really promote the takeover with an announcement. Whether you choose to promote on our social media platforms or on Instagram (with a post, a story, or both), make sure the word gets out!
See how awesome Insta takeovers can be? Sure, they require a little planning and a lot of leg work, but at the end of the day, they can be a huge boon to both brands participating in the takeover!
Love our Instagram tips? Good! Stay up to date on what’s hot and what’s not in the Instagram (and social media) world by following along with our blog! Ready to buy real Instagram followers?
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