How The Pivotals is creating new-age celebrities in the digital era

Fame within the digital age could be very simple to realize. All you want is a digicam, and you might be set on your 15-seconds of fame, or longer. As technique of communication develop and media expands, celebrityhood is slowly changing into a thriving business. However what’s extra essential is how you keep the celeb title, as a result of at this time, nothing is as short-lived as being a star! One company that’s serving to these new-age celebrities constantly evolve and retain their stardom is The Pivotals.

Born in 2016, The Pivotals is a 360-degree, built-in model communication agency that’s led by a dynamic and skilled communications skilled, Pranshu Sikka. Began in2016, this enterprise is now a 25-member-strong workforce unfold throughout a number of cities within the nation. In a short while, the corporate has helped tons of of new-age celebrities and influencers monetize their abilities and content material past the preliminary few seconds of fame. As content material consumption strikes on-line, Sikka and his workforce of seasoned professionals are serving to individuals adapt to the dynamic media business. 

“On this period of digital expertise, individuals have limitless selections for content material consumption. This evolution makes it essential for these bands of celebs to evolve with the occasions. With the rising demand from customers, celebs might be hard-pressed to supply content material that’s distinctive and retains up with the ever-evolving platforms. That’s the place we step in, to assist these new-age influencers leverage this democratization of content material, and monetize their abilities to the utmost,” says Pranshu Sikka.

The media and leisure business aren’t new to this communication veteran. Pranshu Sikka is a famend identify within the PR and advertising and marketing business within the nation, and has near 20 years of expertise as a strategic communication marketing consultant. Previous to beginning his entrepreneurial journey, he delivered editorial assignments for main media homes akin to CNBC TV18 and Reuters, and has additionally been on the helm of management in a few of India’s greatest communication consulting companies. He has led a number of model and stakeholder administration mandates throughout Indian and worldwide markets.

Right this moment, because the chief of The Pivotals, he helps fashionistas, singers, writers, bloggers, photographers, and different inventive professionals to hitch this new pantheon of celebrityhood. By recognizing the altering dynamics, and empowering individuals with instruments to make sure evolution of content material, he has helped scores of manufacturing companies, manufacturers, and people navigate this advanced maze.