Future Generali India Insurances digital film celebrates family bonding Marketing & Advertising News ET BrandEquity

Future Generali India Insurance Company (FGII), launched a movie as part of its digital marketing campaign sequence #CoverTheDistance, celebrating the bond of affection, care and assist everybody enjoys with their household. The marketing campaign goals to encourage everybody to cowl those that have coated the gap for them.

The digital movie highlights the precise definition of an Indian household that doesn’t limit to folks, partner or youngsters but additionally, the prolonged household. Future Generali India Insurance coverage showcases its providing of a medical health insurance plan that covers as much as 15 members of the family.

Ruchika Varma, chief marketing officer, FGII, mentioned, “This marketing campaign goals to have fun prolonged household relationships, focuses on the significance of each member of the household and all the pieces that they do for us. Now’s time for us to cowl the gap for them – by offering them satisfactory medical health insurance cowl, particularly in right this moment’s unprecedented occasions.”

https://www.youtube.com/watch?v=sxpfTvbqjZQ?rel=0

Learn additionally: Religare Health Insurance rebrands as Care Health Insurance

Amit Akali, managing companion and chief artistic officer, creative head, What’s Your Downside (WYP) Worldwide, mentioned, “Because the product was so highly effective, we needed to maintain the artistic easy – one which may very well be shot throughout the lockdown too. We merely introduced alive recollections of an prolonged household supporting our Protagonist, with the product now permitting him to assist them.”