Real estate marketing has always been one of the most challenging marketing niches out there, but it is also one with high revenue potential. The real estate business has, over the years, employed various marketing methods for reaching out to their target audience. But, direct mail marketing for real estate remains the most popular and effective marketing strategy for real estate businesses everywhere and particularly in the US. However, over the years, direct mail has evolved to accommodate smart digital technologies into it so that it can get the best possible result.