PURLs or Personalized URLs have quickly gained popularity in the digital world to the point where it has almost become the standardized format for marketing campaigns. PURL marketing is now a thing, and it is more popular now than ever before. But, what is the reason for their immense success in the digital landscape? Well, for one, marketing, regardless of whether it is online or offline, works best when it is personalized for the target audience and PURL does just that.