Ways to Promote a New Product/Service Special Offers

Below are some proven tactics on how to promote your business offers successfully:

Grab Cross-Selling and Upselling Opportunities

Introducing new products and services opens up the chance for you to get back in touch with your existing customers. They should be the first ones to know about your new launches as they are most likely to buy them.

Also, your customers would feel valued to know about your latest developments before an official launch.

It is the perfect opportunity for companies to cross-sell and upsell. You can arrange personal meetings with old and loyal customers to discuss your new offers and collect feedback.

Stress On the Benefits

Many marketers focus too much on product features and forget to talk about how its benefits can help customers.

Here’s what you can do to emphasise the pros of your new offering:

• Develop point-of-sale (POS) materials to enlist product benefits.
• Tell an engaging and informative story that allows prospects to know the uniqueness of your products.
• Include real-life stories and examples to help people understand better.

Utilise Your Connections

Sending regular updates to your target audience is the best way to promote your business offers. Try targeting your entire prospect and client database to increase mouth publicity.

Small businesses can team up with other business owners to get people talking about their brand. It is helpful to build networks and constantly keep in touch with them.

Employ Email Marketing

If you are wondering ‘how to promote our product,’ make sure to add email marketing to your to-do list.

• Schedule your emails every day for at least a week to get the attention of your target audience.
• Start with catchy subject lines to persuade readers to make it till the end of your email.
• Include all your email subscribers, existing customers, and prospects in your list.
• Add a CTA button in your emails to prompt readers to reply.
• Segment your email lists based on demographics, interests, and previous engagement.

Get Press Coverage

Brands draft press releases from time to time mentioning their latest achievements, news, product launches, etc. You can utilise the services of a PR agency to publish your press releases in popular newspaper and magazine publications.

Look out for relevant publications according to your industry. Don’t forget to add promotional offers to your press releases naturally.

Bring Out User-Generated Content

Publishing user-generated content on your website is yet another excellent answer to the question of how to advertise a new product.

User-generated content is what your customers talk about your brand. It enables prospects to view your company’s offering from a customer’s perspective.

Also, people are more likely to buy from a brand that has excellent reviews and testimonials.

Create Eye-Catching Videos

It is crucial to make your special offers and product promotions creative and appealing to the audience. Thus, you can use visual media with colourful images and engaging videos as part of your promotion strategy.

Video marketing can help you keep your audience hooked and convince them to complete the call to action. Plus, you don’t need a huge budget for it—you can just record customers using your products or create something that provides value.

Some more ideas for video marketing are:

• Unboxing videos
• How-to tutorials
• Behind-the-scenes videos depicting the history of your products—the idea behind them, how they were made, etc.

Send Direct Mail Items

Sending out direct mail collateral is one of the most effective ways of promotion. Mail is personal and can establish emotional bonds easily. Also, it helps you push people ahead in the sales funnel by impressing them with your creative and thoughtful direct mail pieces.

But, small businesses might find it expensive to conduct direct mail campaigns. Yes, large-scale campaigns that include blasting entire neighbourhoods can be costly.

Yet, you can send direct mail on a budget by drafting wise marketing strategies beforehand. Here’s how you can keep costs under control:

• Segment your mailing lists according to preferences and geo-demographics.
• Print and mail small-sized postcards that highlight your promotions to get new customers.
• Use PostGrid’s direct mail API that allows you to send such items speedily, affordably, and efficiently.

Trade Fairs and Conventions

Trade events are a great way to present your new offers in front of thousands of people altogether. You can also use trade fairs as a launch point for your new products and services.

So, how to promote a product at a trade event? Firstly, work on your booth design to attract more footfall. You can use banner stands and posters to communicate details regarding your new products.

Also, make sure to invite all your prospects and customers to visit your booth at the exhibition. Seeing you participate in such events can convince them to trust your brand and buy from you confidently.

You can speak to people one-to-one and explain your brand offering in-depth. Remember to collect the contact details of visitors so that you can follow up later if you can’t seal some deals in person.

Also, you can host your own events, like webinars, seminars, press meets, etc.

Conduct Pre-Order Promotion Campaigns

Companies can order certain perks to customers on pre-ordering their new products or pre-booking services.

Also, pre-orders help you estimate the demand of the product and start earning even before it is launched.

Generally, pre-order promotions create a lot of buzz among people as they are intriguing. Also, the special discounts and offers further incentivise them to buy your new products.

Perfect Your Social Media Marketing Plans

Social media helps you connect with people who are already aware of your business. Also, it allows you to introduce your company to other people who are yet to learn about your brand.

You can promote all your new product launches through social media and get enough engagement if you have a huge followers base.

Social media marketing can be very effective if you target audiences according to the following factors:

• Search queries
• Post engagement levels
• Amount of time spent on your website
• Specific pages visited by people on your website
• Things they have added to their shopping carts
• Opt-ins or lead forms
• Web activities in general, etc.

Take care to post original and helpful content to get more followers and increase responses.

Write Guest Posts For Popular Websites

Content marketing can do wonders for your company. It can help you get more attention from prospects and push them to try out your brand’s new offers.

You can get more exposure by writing high-quality articles for other sites. Select domains that are relevant to your brand and industry.

However, remember that these guest posts should not contain any promotional messages. Instead, they should be centred around informing and educating your target audience on specific topics.

Also, you can create a blog section on your own website and start posting all kinds of content. It will help you increase your site visitors and accelerate your digital marketing strategies.