Creative Brief Internal

Creative Brief Internal Template

How to use:

• The project's basics
  Here you can find the client company and project names, delivery date, and work acceptance person.
• Client Background
  This includes a brief description of the client's business: what it produces and how it has succeeded.
  There's also a table containing links to the company's website, accounts on social media and review sites, and other platforms that may be helpful.
  Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients' lives.
• Project Overview
  Plan the outline of your team's work.
  Milestones: break the project down into manageable tasks.
  Assignees: mention the person responsible for each milestone.
  Deadline: determine when the task should be completed.
  Status: ask colleagues to mark if their milestones are Not started, Pending or Finished.
• Target Audience
  Here the client has identified their target audience based on your criteria.
• Competitors
  Compare the features and services the company provides against the client's competitors. Then, build your campaign based on your client's strengths.
• The data for composing a message
  The following are the items you learn from the client for solid audience communication:
  the key points that differentiate their product from competitors;
  the main company's slogans;
  the tone of voice typical of their business.
• Distribution
  Learn all the distribution channels the client is going to use.
• Mandatory inclusions
  Here are any elements the client wants in their creatives: logo, corporate color, ready-made slogans, etc.
• Deliverables
  Keep an eye on all creative formats expected from your team.
• Call to Action
  Establish a work plan: list tasks, set dea