Client Brief

Client Brief Template

How to use:

• Company Name
  Start simple ;)
• Client Background
  This includes a brief description of the client's business: what it produces and how it has succeeded.
  There's also a table containing links to the company's website, accounts on social media and review sites, and other platforms that may be helpful.
  Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients' lives.
• Project Overview
  Put all client wishes you can fulfill in this table.
  The customer should determine the priority of the proposed options with additional comments, where necessary.
• Target Audience
  Add characteristics to make your client identify their target audience for applicable work on the project.
• Competitors
  The client should compare their company’s features and services against their competitors.
• Problem & Solution
  Ask the client to identify the problem they want to solve with your assistance and what they intend to achieve.
• Call to Action
  Establish a work plan: list tasks, set deadlines, and identify responsible persons, which the client can contact at each stage.
• More
  Leave the client space for any questions and clarifications.