You have a creative project in mind and want to convey your ideas to a designer to bring them to life.
A design brief template, also sometimes referred to as a design template, is a great way to start any creative project. It helps you organize your ideas and captures everything you need before you work on a project. This is helpful if you work in an agency or work with one.
Use the Nimbus design template to create amazing websites, mobile apps, logos, marketing materials, and more.

How to Use the Nimbus Design Brief Template

Add in the following details:

Client and Design Details

Include the following:

  • Name of the client.
  • The design they want, whether it's a brand image, online content logo, etc.
  • Add examples of designs and color schemes.
  • Add the due date.
  • Define the target audience or persona.
  • Identify the goals the client wants to achieve.

Capture creative ideas. This can include:

  • Product concepts.
  • Slogans, themes, or other creative ideas.


  • This section is to share files or images with the client to spark creativity and have further discussions on how to make the design better.

What Is a Design Brief Template?

Anyone who wants to create a design can use a design template to plan every aspect of a creative project, from start to finish and complete it successfully.

A design template is an important document for any design agency. It's also used by clients and designers when creating new projects to capture ideas. Any business design agency you work with will start with a design brief.

Design briefs are not just for a design agency or graphic designers, though. If you have a creative idea you want to bring to life, you can plan your project using a design template.

Why Do You Need a Design Brief?

When you need a website design or a logo, brochure, or any other product design, you can use a design brief to ensure everyone involved understands exactly what you expect.

Design briefs are especially helpful when working with clients who aren't familiar with design concepts. They're a useful guide for an agency to help clients communicate clearly.

A design template allows you to share ideas quickly and efficiently, and they keep everyone focused on the same goal.

They also save a business, agency, or client money by staying within budget and prevent misunderstandings because they clarify expectations and avoid miscommunication.

A design template defines the project scope and highlights any constraints that an agency, a design team, or client needs to be aware of.

What Are the Benefits of a Design Brief?

If you're an agency or solo designer, here are a few benefits of using design briefs.

1. Create better designs faster

They're a valuable tool for designers in any agency because they make sure all parties understand what needs to be done. They also provide a clear outline of what should happen during the project.

2. Save time and money

It saves time because you will have the essential details you need to complete a project. You don't need to keep going back and forth with a client to clarify something, such as the type of font or colors to use, because you will have a style guide. They also eliminate the need to rework ideas when clients change their minds.

3. Clarify expectations

It ensures everyone knows what to expect, what's included, and what's not. This will prevent confusion later on and eliminate miscommunication and frustration, which also helps improve the reputation of an agency.

4. Stay within budget

It's a lot easier to stay within budget when you have one. When dealing with a design agency, a client will not have to worry about spending too much money because they know the scope of the project.

5. Understand how the design will be received

The process of creating one will help you understand your audience. When you write one, it makes you consider specific details. This will help you better understand if certain elements will or will not appeal to your target audience.

Why Do Designers Need a Design Brief?

A design brief is an essential tool for any design agency. It allows designers to write their ideas, organize them, and share it with their clients.

It's even more useful to any new designer without much experience or lacking creative flair while working in an agency. It helps them become familiar with design concepts the agency may use and gives them a chance to practice creating one.

They're also beneficial for clients. They give clients a sense of ownership over their projects and ensure they know exactly what they can expect and also what's expected from them.

This will help them feel comfortable with the design process and ultimately create a good relationship with the designer and the design agency.

How Does a Design Brief Work?

Whether you're an agency or a solo designer, you can create a template design for your briefs. You can even create a variety of templates based on the type of clients you work with.

    Creating a design brief in any agency usually works like this.

  1. The client has an initial discussion to share the details of what they would like designed. This can include their vision of the finished design, color palettes, fonts, graphics, layout, etc.
  2. A designer or agency representative captures those ideas and provides an estimate of how much it will cost and how long it will take to create initial mock-ups.
  3. The client may agree or disagree and continue to negotiate on price or other details. Once an agreement is reached, the agency will create a proposal.
  4. After the client accepts the proposal, the project begins, and a design template is created.
  5. Initial drafts or mock-ups are designed and shared with the client.
  6. The client reviews them and provides feedback.
  7. Any feedback provided is incorporated into new designs and shared with the client. The agency may also update their design template based on the feedback received.
  8. This process of reviewing, providing feedback, and updating continues until the client is satisfied.
  9. The client approves the design, and if the next step is to create a product based on the design, that can begin.
  10. Final design/product is delivered to the client.
  11. The client reviews and accepts it and pays the designer or agency.

How to Write a Design Brief

When writing a design brief, here are some tips.

  1. Briefly state how the process works.
  2. Start with the end product. What is the completed product? Understand the audience and/or the problem it will solve.
  3. Determine the budget the client has.
  4. Keep it short and be specific. Use bullet points to capture the key details or summarize them in a paragraph or two.
  5. Make it visual. Use sketches or create diagrams. This can be included in a design template an agency may create.
  6. Ask questions. If you're not sure whether you've covered everything, ask the client for more details.
  7. Get feedback. Once you've finished the initial brief, ask for feedback. Update the brief and design template if needed.
  8. Share it with the client.

Ready to Use a Design Brief Template?

Now that you know what's required, it's time to create your template. You can use the Nimbus design brief template as a starting point, especially if your agency does not have one. This template will help you capture the essential details you need for your next creative project.

If others could also benefit from using this design brief template, please share it with them.