A business proposal is an extension of your sales process and winning business. Unfortunately, most proposals used by small businesses are not very effective because they lack structure, organization, and do not include the information that will lead to sales.
A well-written business proposal is more than a sales pitch. It helps people make decisions. To increase your sales, you need to communicate well with your prospects and provide them with everything they need to make a buying decision.
You can use the free Nimbus business proposal template to write proposals that convert prospects into customers.

How to Use the Nimbus Business Proposal Template

    Add in the following details:

  • Greeting or Introduction
    • Include the contact details of the prospect, introduce yourself, and explain why you are sending the proposal.
  • Overview
    • This section is to explain how your product or service can help the prospect solve their problem and why they should choose you.
  • Supporting Information
    • Include anything that would be beneficial to your prospect. It can be a video or text.
  • Your Offer
    • This section is a description of what you're offering.
  • Your Price
    • Provide a breakdown of the price and what's included. You can also include payment terms if you offer them.
  • Call to Action or Next Steps
    • State what you would like the prospect to do next.

What is a Business Proposal Template?

A business proposal template makes your job easier, especially if you have a sales or marketing role. It's a written document that provides prospective buyers with what they need to know about a product or service, or a project.

It provides a structure for you to organize information to build a case for a potential client to agree to work with you or to take part in a project.

Using a business proposal template will make your job easier because of these three reasons.

1. Save time and energy

Instead of figuring out how to present information requested or create one from scratch, you can use a template to organize your thoughts and ideas. A business proposal helps you focus on the essential details instead of wasting time on information not relevant to a potential customer.

2. Create a professional document

A strong business proposal that's well-designed can help you stand out from other companies or entities bidding for the same business. You can promote your expertise and professionalism using a proposal outline that shows you have confidence in what you're offering.

3. Clear outline of what to include

If you have a structure to follow, it's easier to identify what to include and what to exclude. Once you've created a few proposals, you can create a template library based on the companies you have dealt with. This will also reduce the time you have to spend writing, so you have more time to sell your products or services.

How is a Business Proposal Different from an Estimate, Quote, Bid, or Business Plan?

An estimate is a rough guess at something. An estimate is usually used to determine whether a project is feasible. Estimates are typically based on experience and/or intuition.

A quote is a price quotation. A quote is often used to negotiate prices. Quotes are usually written as a fixed price per unit.

A bid is a request for a specific amount of work. Bids are commonly used to solicit input or information from multiple vendors. To have a bidding win contract can depend on the relationships you have corporate entities.

A business plan is a detailed document outlining the goals and objectives of a company. A business plan can include financial projections and strategies for achieving those goals.

A business proposal is a formal document and a sales tool that's usually customized to meet the needs of each client. It includes a list of items and what the client can expect when they work with the vendor.

What Are Business Proposals Used for?

Here are examples of what business proposals can be used for.

  1. Selling new products or services.
  2. Recruiting employees.
  3. Negotiating contracts.
  4. Raising capital or securing loans.
  5. Applying for grants or getting funding.
  6. Hiring contractors.
  7. Attracting investors and closing deals.

Why is a Business Proposal Important?

Writing business proposals is important because it helps you position yourself as the guide who can solve a problem.

When you write a marketing proposal, for example, you're promoting your expertise to prospective clients. This means you need to show them why they should hire you instead of another business competitive organization.

    Other reasons a business proposal is important is because you can use it to:

  • Demonstrate your knowledge about the product or service you want to offer.
  • Create credibility.
  • Identify how you can solve a problem a potential client may have.
  • Show how you can add value to their business.
  • Improve your chances of getting hired.
  • Speak directly to what a potential client is struggling with a clear problem statement.

What Goes Into a Business Proposal?

Every proposal is different, so you cannot expect to use the same template for every situation.

However, there are basic components that should go into your proposals. You can use any document editor to create one. You can also add additional design elements, such as a cover page and a table of contents.

1. Executive Summary

This can be a quick introduction, where you state the purpose of the proposal and a summary of the components included, and what the person reading should do next.

2. The Problem Statement

This section explains the problem the client wants to be solved. Include what it's currently costing the prospect not to solve the problem.

3. Your Solution

This section describes how you can solve their problem and what your process or method is.

4. A Summary of Benefits

This section summarizes the benefits of your product or service, which solve the problem the prospect is facing. Here, you need to highlight the advantages of choosing your solution over others available.

5. Your Price

Include what the price is for the solution you are offering and position it as an investment. If you offer payment terms, include that as well.

6. References or Success Stories

In this section, include what other clients or customers have said about your business or the products and services you offer.

7. The Call to Action

This can also serve as the conclusion of the proposal. Clearly state what you want the prospect to do next.

Ready to Use a Business Proposal Template?

Now that you know what's required, it's time to create your proposal. You can use the Nimbus business proposal template to write effective proposals.

If others could also benefit from using this business proposal template, please share it with them.