No business is possible without personas and data analysis. You need to understand your customers to have a good market performance. After making an outline of the group of your clients and defining their needs, pain, and the overall reality you put emphasis on what they have in common.
If you want to stay face to face with one person, we have an alternative for these needs too. The General Persona Profile is a more visual outline for one-off needs. It works best when you don't have to compare your client's characteristics or employees' performance.
The customer's table includes all the critical readings required for the primary analysis. Gather all the data of your customers in one place! You will easily be able to see the average level and determine who your customer persona is.