How Better Client Communication Will Benefit Your Business

An important aspect of any successful business is how it communicates with its internal and external clients.

Internal communication is how a company interacts with its employees, while external communication deals with customers.

When done well, it will bring many business benefits and help businesses increase trust with employees and clients.

What Is Client Communication?

It’s the way a company interacts with their customers, partners and other stakeholders. It’s fundamental to maintaining an excellent relationship with clients. According to HubSpot’s 2018 “Consumer Customer Support Survey,” 82% of customers expect an immediate response from businesses.

It’s how a company builds trust, receives feedback and improves the product or service they provide. It ensures customers are kept informed, which allows the company to understand their clients’ needs better so they can make more effective decisions.

Its main purpose is to provide updates and respond to queries or change requests in a timely manner. With good communication, a business will increase customer loyalty and have mutual respect between themselves and their customers.

The Importance Of Effective Client Communication

When you communicate to customers the way they want to, they will appreciate you listening to them and they will be more likely to keep using your services.

Communicating effectively is essential to the success of your business because:

  • Customers want to be kept informed.
  • They want to believe you have their best interests in mind.
  • They want to feel valued and appreciated.
  • They want to know you care about them.
  • They want their expectations met.
  • They want to feel confident they can contact you if there are issues.
  • They can provide feedback that can help you improve your business.

How Effective Communication Will Improve Your Client Relationships

Maintaining client-focused communication is key to a successful long-term relationship and a healthy business.

To improve, you need to develop better communication skills.

When you do, these are some benefits:

  • It will give you an edge over your competitors.
  • You will connect with clients on a deeper and often personal level.
  • You will improve your listening skills.
  • You will receive feedback a lot better, without taking negative feedback personally.
  • You will learn to express your ideas clearly and effectively.
  • You will develop a better reputation.
  • You will see them as an extension of your business or brand.

The Elements Of Effective Client Communication

Client communication is more than just talking or listening. It is a skill which, when used well, can change how your business operates.

Elements of effective communication include:

  • Frequency – This refers to how often you communicate.
  • Clarity of message – This is the purpose of the communication and how clearly you articulate your message.
  • Relevance – This means addressing wants or needs, and whether you’ve answered questions or solved issues.
  • Timeliness – This refers to when you address or inform your customers of what they need. It also refers to not hesitating when you have bad news to share and being transparent.
  • Empathy – This means adding emotion and a human element to your messages. People want to know you care. Acknowledge their successes and share their joys.

5 Ways To Have Better Client Communication

Here are five specific steps you can take to improve how you communicate. Use these client communication tips to deliver what customers require and improve the relationships you have with them.

1. Know the purpose of communicating

Be clear about your reason for reaching out. Do you want to provide an update, ask for feedback or share an idea that can benefit them?

For example, you may have an idea that can help them with their social media presence, or something that can lead to increased revenue.

Start with the end in mind and let that determine how you will construct your message.

2. Decide on the method of your communication

How do you intend to reach your clients? Will it be via email, text, chat message, video, audio message or via a portal?

You need to ensure the communication method you use is what they have agreed to.

3. Use a framework or outline for what you want to share

Once you know why you want to communicate, prepare an outline for your message.

If it’s a formal communication, use a message template or framework. Ensure you cover the key points you want to make in your template and allow for creativity and flexibility.

If it’s informal, ensure the language you use is appropriate. Usually, the simpler the language used, the easier it is to understand and act on.

4. Have a clear call to action

Clearly articulate what you want them to do after they have received the communication.

Also, include a deadline by which you want them to complete the action you have requested.

The clearer you are, the higher the chances they will do what you ask them to. This will help prevent false understanding, errors or miscommunications, which can sometimes become bigger issues than they need to be.

Let them know how to contact you if they want further clarity or need more information.

5. Thank them for being a client and reinforce why you value them

You’re in business because of your clients. If you want to maintain a strong relationship with them and also grow your business, always appreciate them.

Having a personal relationship will go a long way to keeping them long term.

How Nimbus Platform Can Improve Your Client Communication

The method you use to communicate is important. It should make it easier for everyone involved.

The Nimbus Platform is an effective tool you can use for your communication and the benefits include:

  • A while-label solution, which allows you to add your branding and company details and remove all references to Nimbus. This will increase your professionalism with your customers and build a better relationship.
  • Many collaboration options, such as having a dedicated portal or a specific workspace. This will make it easier to share folders, documents or other collateral.
  • Ability to create super documents, which means sharing different information on one page or a super document. These can include video and audio files, images, text, PDF documents and other attached files. Having all information in one document will provide greater clarity because the information you share will be organized and well-structured.
  • Many visual communication options. You can use Nimbus Capture, which is fully integrated with Nimbus Note, to create visual messages such as personalized videos, annotated screenshots and screen recordings. You can also use Nimbus Clipper to save information from websites, clip emails and add annotated screenshots and files.

To get started with Nimbus, visit our website.

In our recent blog post, we share how you can make your team meetings more productive. Go here to learn more.

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